"Gobbledygook"

Dear Word Detective:

In a recent column you used the word "gobbledygook." Where do we get that odd sounding word? -- Harry, via the Internet.

It all started with a 19th century Texas cattleman named Samuel Maverick who became famous for not branding his cattle. His cattle, left unidentified and free to roam, were often "adopted" by other ranchers who termed them "mavericks," and by the end of the century "maverick" had come to mean any sort of rootless wanderer or rebel.

About 100 years later, Sam Maverick's grandson, Maury Maverick, was serving in the U.S. House of Representatives during World War II. Charged with overseeing factory production for the war effort, Rep. Maverick coined the term "gobbledygook" to describe the impenetrable bureaucratic jargon and doubletalk he encountered. He later explained that he based the word on the behavior of turkeys back in Texas, who were "... always gobbledygobbling and strutting with ludicrous pomposity. At the end of this gobble there was a sort of gook."

Rep.Maverick went on to issue a memorable edict stating that "Anyone using the words 'activation' or 'implementation' will be shot." Sadly, no bureaucrat was ever actually shot, and unfortunately "governmentese" is still going strong, but it certainly seems fitting that Sam Maverick's grandson would be the "maverick" who fired the first shot against "gobbledygook."